NAD Highlights Perils of the Common Claim
Ads that make percentage claims impress consumers. After all, a percentage claim sounds scientific. Consumers are also impressed by declarations of exclusivity. Nothing’s better than an exclusive item,...
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Pre-Roll Leads Dollars to Digital Video
United States digital video ad spend will rise a projected 41.4 percent this year and almost 40 percent next year to reach $5.7 billion annually, according to eMarketer, and much of that spend will...
View ArticleGiving Thanks
The holiday season is finally upon us, and my excitement is at an all-time high. With the exception of my birthday (which I believe should be celebrated by the masses), Thanksgiving and Christmas are...
View ArticleMarketing Maven Names Rarick, Rucker to Key Positions
LOS ANGELES Public relations and integrated marketing agency Marketing Maven recently announced the promotion of two key executives: Phil Rarick, to chief operating officer (COO), and Natalie Rucker,...
View ArticleAvalanche Expands Into Digital With New Hire
NEW YORK With the hire of Kelsea Seavey, Avalanche Creative Services, Inc., has rebranded as a full-service direct response creative shop that produces work in traditional and new media. Seavey has a...
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Ship Shape
Advertisers: If you think that rumble rattling your windows is the sound of a delivery truck speeding by, you’re close. It actually might just be the footfalls of a government regulator investigating...
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InterMedia Names Johnson SVP, HR Chief Thane Wins Robert Dyas Award
WOODLAND HILLS, Calif. The InterMedia Group has tapped Lynn Johnson to be its new senior vice president and chief human resources officer, responsible for recruitment, retention, and oversight of...
View ArticleThane Wins Robert Dyas Award
TORONTO Reflecting the company’s growing success in global retail distribution, Thane Direct has earned the prestigious Robert Dyas Award for Top Supplier. One of the United Kingdom’s most popular...
View ArticleGet Ready for Free Shipping Day
On Dec. 18 this year, more than 1,000 U.S. retailers will offer free shipping on all orders, with guaranteed delivery by Christmas Eve. Last year, free shipping day generated more than $1 billion in...
View ArticleThe Shoe Fits
For the fifth year in a row, InventHelp and INPEX partnered with ERA to produce the New Product Showcase on the D2C Convention’s show floor to help inventors connect with professionals in the industry...
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